HOW TO ADD TAG LINE TO YOUR BRAND

Crafting a Memorable Tagline

A tag line is a short and catchy phrase that summarizes the essence of a brand. It is often used in advertising, marketing, and branding to communicate the value proposition, personality, and identity of a brand. A good tag line should be memorable, unique, and relevant to the target audience. Some examples of famous tag lines are:

- Just do it. (Nike)

- Think different. (Apple)

- The happiest place on earth. (Disneyland)

- Because you're worth it. (L'Oréal)

- I'm lovin' it. (McDonald's)

1. Positioning and Differentiation:

   • Your tagline must align with your brand’s positioning and highlight what sets you apart.

   • Without clear thought behind both aspects, your message risks being diluted by competitors with similar communication.

2. Audience-Centric Approach:

   • Unfortunately, many taglines are crafted without considering the audience.

   • When brainstorming ideas, ask yourself:

     • Will our customers relate to this?

     • Will they find it valuable?

3. The Art of Translation:

   • Crafting a tagline requires time and a deep understanding of your brand’s journey.

   • Translate your brand’s essence into a concise, truthful, and meaningful tagline—one that successfully differentiates your business.

Tag line helps creating imago, which helps you create a powerful and memorable image for your business. It will make your brand stand out from the crowd. Imago is more than just a design agency, it is a partner that understands your vision and helps you achieve it. Imago is the brand that makes your brand look amazing.

Our core belief revolves around bridging the gap between brand and customer. Our tagline, “Bridging Design & Business,” reflects our commitment to this mission. Let’s create something memorable together!