START TODAY INSTAGRAM FOR YOUR RESTAURANT

Leveraging Instagram for Your Restaurant: A Recipe for Success

Your competitors are already on Instagram, If they’re active on social media and you’re not, your customers might start favoring them.

Here’s why Instagram is a must for restaurants:

1. Cost-Effective Advertising:

   • Instagram is an incredibly cost-effective advertising channel.

   • While you don’t need to pay to have a brand presence, investing in Instagram ads can yield impressive results.

   • Compared to traditional advertising or Google PPC, Instagram is more budget-friendly.
     

2. Driving Traffic and Orders:

   • Use Instagram to drive traffic to your website.

   • Increased online visibility translates to more online orders for your restaurant.
     

3. Promoting New Dishes and Offers:

   • Instagram serves as an excellent marketing channel to showcase new dishes or special offers.

   • Capture your audience’s attention with mouthwatering visuals.
     

4. Engaging with Customers:

   • Your Instagram page is a social hub.

   • Interact with customers beyond your restaurant’s physical space.

   • Learn their preferences, build trust, and encourage repeat visits.
     

5. Effective Instagram Management:

   • Avoid generic content. Stock photos won’t cut it on Instagram.

   • Onsite Job: Regularly produce engaging content and interact with customers.

   • Have an available account manager to optimize Instagram tools and maintain timely communication.

Step-by-step plan for your restaurant's Instagram marketing

1. Setup an Instagram business profile

To create your restaurant’s account, Instagram has an excellent guide for getting started as a business, which you can find here.

2. Instagram channel

Instagram, the second most popular social media platform after Facebook, plays a significant role for restaurants. Since Instagram is owned by Facebook, replicating your presence and cross-promoting content becomes seamless. Plus, when you join Instagram, your existing followers receive notifications, giving you an initial boost in followers.

Remember, Instagram isn’t just a trend—it’s a powerful tool for restaurant marketing. Let’s create an Insta-worthy feed! 🌟📸🍽️

3. How to post?

Make sure that your pictures are outstanding, original and high quality visibility. Nothing works better than good yummy looking food photo. In addition you can add descriptions, recipes, and promotion content, with SEO and below hash tags in mind.

These tags are some of recommend:

• #instagood

• #photooftheday

• #picoftheday

• #foodporn

• #nomnom

• #foodgasm

• #food

• #hungry

4. Instagram how often should I post?

Posting on Instagram at least once a day! Depending on the types of post. Make sure each post are a pieces of whole brand identity, try to keep it unified style of layout and cut angle of photos, if possible, so that follower's can understand what you are presenting and remember more.

First steps to take:

• Set up your Instagram profile and link your account

• Gather a collection of images and videos of your food

• If you don’t have images, get a professional photographer in to take some

• Start posting remembering to include some of the hashtags mentioned above

5. Taking your Instagram to the next level

1. Promotion

You can sell restaurant's gift cards via Instagram.

2. Photo / Video Posts and reply to any comments given

Vibrant, eye-catching, mouth-watering inducing photos/videos of your food will perform best on the platform. The idea is to capture a photo that may stop someone from scrolling and possibly engage with your content.

When posting a video on Instagram, creating a unique, compelling story is key. Videos are an easy way to showcase your brand values. Start with your most engaging clip that will catch the attention of your audience. When videos are up, cross-promote them on your other social platforms.

As far as Instagram video posts tips go, the key is to create audience-focused content that will increase your engagement. Another best practice when it comes to creating any sort of content, is to be sure to respond to all comments as much as possible to nourish those online relationships.

3. Stories (Highlights) feature

Instagram stories, you tend to capture the moment real time and post impulsively, but wait, let's determine now and later. It is always good to take good photos and videos and stock them for later planned post. Because you can choose and edit the best look, and add some commentary, tag people or add quizz, and also you could spread out the post in due course of time, instead of bombarding your followers with many post.

4. Reels

Instagram Reels, the latest feature on the app, empowers users to create engaging videos. Here’s what you need to know:

1. Video Length:

   • Reels allow videos of up to 60 seconds.

   • However, we recommend aiming for clips that last between 15 to 20 seconds for optimal engagement.

2. Hashtags and Virality:

   • Including the right hashtags can significantly boost your video’s visibility.

   • Reels have a high chance of virality on the platform when strategically tagged.

3. Informal and Entertaining:

   • Similar to Instagram Stories, Reels can be informal, entertaining, or informative.

   • Let your creativity flow!

4. Ongoing Discovery:

   • Unlike regular Instagram posts or stories, content shared as a reel can be discovered continuously.

   • It’s a dynamic space for showcasing your best moments.

Write your text here...